Developing a Winning Brand: Reflections on Poketti's ICON HONOR for Branding

We had a wonderful start to our summer. On July 9, Poketti received the honor for Branding at AmericasMart Atlanta's ICON HONORS, an annual event that celebrates innovation in the gift industry. It was a world-class event with 900 people in attendance, and an experience Poketti's young entrepreneurs will never forget. 

It started one day in April when I received an email from AmericasMart Atlanta, calling for entries for the 6th annual ICON HONORS. AmericasMart Atlanta is a thriving mecca for the gift and home industry, with three enormous buildings housing both permanent and temporary showrooms. It's also host...

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