The Business of Building Young Entrepreneurs

Developing a Winning Brand: Reflections on Poketti's ICON HONOR for Branding

We had a wonderful start to our summer. On July 9, Poketti received the honor for Branding at AmericasMart Atlanta's ICON HONORS, an annual event that celebrates innovation in the gift industry. It was a world-class event with 900 people in attendance, and an experience Poketti's young entrepreneurs will never forget.

It started one day in April when I received an email from AmericasMart Atlanta, calling for entries for the 6th annual ICON HONORS. AmericasMart Atlanta is a thriving mecca for the gift and home industry, with three enormous buildings housing both permanent and temporary showrooms. It's also host...

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How to convince your parents to buy you a Poketti Plushie!

Summer for Sydney and Toni, co-founders of Poketti, means getting some creative work done for their company. They especially love fulfilling orders, and we just haven't had enough of those lately to keep them satisfied. So, we put Poketti on sale (just $12.99 for a limited time!), and made this video for all the kids out there whose parents need a little "convincing." Beware parents, it always seems to work on me!

Enjoy! And please tell your friends about our business -- the girls put some love in every box!

-Kris (loving mom, terrible actor)

</div> <p class="link--action"><a href="/blogs/news/34373829-how-to-convince-your-parents-to-buy-you-a-poketti-plushie">Read the article →</a></p> <hr class="hr--clear"> <h2><a href="/blogs/news/17727484-poketti-wins-a-2015-family-choice-award">Poketti Wins a 2015 Family Choice Award</a></h2> <div class="rte rte--indented-images"> <p><p>We are proud to announce that Poketti Plushies with a Pocket has won a 2015 <a href="http://www.familychoiceawards.com/family-choice-awards-winners/poketti-plushies-with-a-pocket-2/" target="_blank" title="Poketti Wins 2015 Family Choice Award">Family Choice Award</a> — for "<span>producing an extraordinary product that makes a positive difference in the lives of our </span><span class="il">families</span><span>." </span></p> <p><span><img src="//cdn.shopify.com/s/files/1/0236/3897/files/FamilyChoiceAward_medium.jpg?4090044210750426363"></span></p> <p>The "Family Choice Awards" recognize the best in children's and parenting products. Now in its 20th year, the "Family Choice Award” is one of the most coveted, family friendly consumer award programs in the nation. </p> <p> </p></p> </div> <p class="link--action"><a href="/blogs/news/17727484-poketti-wins-a-2015-family-choice-award">Read the article →</a></p> <hr class="hr--clear"> <h2><a href="/blogs/news/16680504-our-kickstarter-experience-a-retrospective-on-30-days-of-stress">Our Kickstarter Experience: A Retrospective on 30 Days of Stress</a></h2> <div class="rte rte--indented-images"> <p><meta charset="utf-8"> <p><span style="color: #666666;"><em>We've had quite a few people ask us about crowd-funding with Kickstarter, so I thought I'd share a bit about our experience...the ups, and the downs, and some tips if you're considering crowd-funding.</em></span></p> <meta charset="utf-8"> <p><strong>Last summer, Kickstarter took over our lives.</strong></p> <p><span>After Sydney convinced us to start Poketti, I looked into options on getting it done. I learned early on that "plush" is no longer made in America, at least at larger volumes, and it's one of those industries that isn't coming back. Our small family project quickly turned into something much, much bigger. So, like many...</p> </div> <p class="link--action"><a href="/blogs/news/16680504-our-kickstarter-experience-a-retrospective-on-30-days-of-stress">Read the article →</a></p> <hr class="hr--clear"> <div class="pagination"> <span class="prev"><a href="/blogs/news/tagged/small-business?page=1" title="">« Previous</a></span> <span class="page"><a href="/blogs/news/tagged/small-business?page=1" title="">1</a></span> <span class="page current">2</span> </div> </div> </main> <div id="shopify-section-footer" class="shopify-section footer-section"><footer class="site-footer" role="contentinfo"> <ul class="list--inline site-footer__linklist"> <li class="h4"><a href="/collections/frontpage">Shop</a></li> <li class="h4"><a href="/search">Search</a></li> <li class="h4"><a href="/pages/about-us">Story</a></li> <li class="h4"><a href="/pages/contact-us">Contact Us</a></li> </ul> <div class="grid text-center large-up--grid--table"> <div class="grid__item large-up--one-quarter text-center"> <ul 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